Alayeluwa Oba Okunade Sijuade was born on the 1st January 1930,he became the fiftieth Ooni of Ife on the 6th of December 1980, taking the regnal name Olubuse II. Oba Okunade Sijuade started out working for his father’s business, then with the Nigerian Tribune newspaper, before attending Northampton College in the United Kingdom where he studied business management. In 1963 he became Sales Director of the state-owned National Motor company in the Nigerian capital Lagos. He later formed a company to distribute Soviet-built vehicles and equipment in Nigeria . He also invested in real estate in his home town of Ile Ife. By the time Sijuwade was crowned Ooni in 1980 he had become a wealthy man.